The whole lifecycle of marketing and sales
Every kind of marketing — digital and physical — plus lead generation, sales, customer support, funnels, analytics and an end-to-end content calendar, on one customer record in one AI-native workspace.
Every digital channel, one campaign
Social media, email, content, influencer, paid ads, SEO, SMS and WhatsApp — planned, approved and measured together.
Multi-channel campaigns
One campaign with one goal, audience, budget and calendar across every digital and physical channel — with templates, playbooks and scheduling across time zones.
Social media
Compose and publish per network, a community inbox, listening and sentiment, social commerce and social lead forms.
Email, SMS & WhatsApp
Newsletters and nurture sequences by email, SMS, WhatsApp and push, with deliverability monitoring, consent per channel and a preference centre.
Content & SEO
A content library with brand assets and versions, video with HookMovies, landing pages, SEO and live page audits, and repurposing across channels.
Influencer marketing
Discovery and matching, contracts, briefs, content approvals, disclosure checks and tracked results for every creator.
Paid ads
Cross-network campaigns, budgets, creatives and audiences — with offline conversions sent back to the networks.
Automation & journeys
Journeys with online and offline triggers, branches, waits and cross-channel steps, plus A/B tests and experiments.
Localisation
Content adapted per market with cultural notes — tone, references and local holidays — not just translated.
Offline, measured like digital
Print, direct mail, outdoor, in-store, sampling, field teams and trade shows — each tracked, each in the funnel, each tied to a location.
Physical marketing
Print, direct mail, outdoor, point-of-sale, sampling and merchandise — with vendors, proofs, production deadlines and proof of installation.
Tracking for every placement
A unique QR code, short link, promo code or tracked phone number per placement, so scans, calls and redemptions land in the funnel.
Geo marketing
Locations, territories, geofences with consent, local listings and pages, a store locator, and store-visit and geo-lift measurement.
Events, trade shows & field teams
Event campaigns with EventfullyManaged, booth kits from AssetHandler, badge and card capture and field check-ins on the mobile app.
No lead lost between teams
Lead generation, lifecycle management, sales and customer support on the same customer record.
Lead generation
Forms, landing pages, lead ads, chat and BotManor AI agents, events, booth and field capture, QR and promo responses, referrals, imports and enrichment.
Lead lifecycle management
Configurable stages from subscriber to advocate, fit and engagement scores with reasons, routing, response-time targets, nurture and recycling.
Sales
Pipelines, deals, tasks, calls, meetings, sequences, quotes, forecasting and field visits — on the record marketing built.
Customer support
An omnichannel inbox across email, chat, social, WhatsApp, phone, in person and reviews; tickets, response targets, a knowledge base, CSAT and NPS.
One funnel model, every source
Set up and track funnels, connect Google Analytics, Meta and Mixpanel, and send reports and analytics to BigConsole.
Funnel builder
Steps from web, app, CRM, email, offline and support events; drop-off and time between steps by channel, placement, location and segment.
External analytics
Google Analytics, Search Console, Meta (Facebook/Instagram) analytics and Conversions API, Mixpanel and ad networks — import, export and reconciliation.
Reports in BigConsole
Reports and analytics streamed to BigConsole dashboard packs for leadership and ad-hoc analysis.
Attribution
First-touch, linear, time-decay and position-based models across physical and digital touchpoints.
Every item, idea to repurpose
Manage the content calendar end to end, with collaboration and approvals across teams and stakeholders.
One calendar for every channel
Posts, emails, video, landing pages, print deadlines, outdoor flights and events, with capacity and deadlines in view.
The whole lifecycle
Idea, brief, draft, review, approve, schedule, publish, measure, repurpose and archive — with every version and comment on the item.
Approval chains
Sequential, parallel and conditional chains for brand, legal, regional teams, clients and influencers; locked after approval.
Every stakeholder
Product roles for every team plus external reviewers without paid seats, with a full audit trail of every decision.
AI native and connected
Intelligent, personalized and proactive AI in every module, connected to any tool, governed from day one.
Proactive, governed AI
Weekly briefs per role, alerts with proposed fixes, next-best actions, drafts in brand voice and explainable scores — within the autonomy limits you set.
FluidGrids & the Burdenoff family
Any third-party tool through FluidGrids, plus BigConsole, EventfullyManaged, PlanMagnet, HookMovies, AssetHandler, BotManor and Kadaikodi.
Every surface
Web, mobile for field capture and approvals, desktop, browser and editor extensions, API and webhooks, SDKs, CLI and an MCP server.
Roles, consent & audit
Roles for every team and stakeholder, workspace isolation, consent for every channel and an audit trail on every action.
Why HeadshotMarketing?
How one AI-native platform for the physical and the digital world compares to legacy suites and a stack of point tools.
| Capability | HeadshotMarketing | Legacy Suites | Point-Tool Stack |
|---|---|---|---|
| Digital and physical channels in one campaign | Partial | — | |
| Marketing, sales and support on one record | Partial | — | |
| Funnels across GA, Meta, Mixpanel and offline | Partial | — | |
| Content calendar with approval chains | Add-on | Varies | |
| Proactive AI in every module | Add-on | Limited | |
| Any tool through FluidGrids | Varies | Varies |
Comparison reflects how the platform is designed.
See it in action
Create an account and run your first campaign — online and offline.