A field marketing manager runs six trade shows a year. The booth kit lives in a warehouse, badge scans come back on a USB stick a week later, and by the time sales calls the leads most of them have forgotten the conversation.
With HeadshotMarketing the show is a campaign. The booth kit is booked through AssetHandler so nobody turns up without the display, and event registration and check-in come from EventfullyManaged. On the floor, staff capture badges and business cards on the mobile app, add a note and a consent record, and the contact lands in the CRM while the visitor is still at the stand.
Each lead is scored with the reasons shown, routed to the owner of that territory and given a response-time target. Reps get the lead, the notes and the conversation history the same afternoon, and managers are alerted before a target is missed. Field visits after the show are checked in with location, outcome and notes on the same record.
After the show, revenue from those deals rolls back to the show and to each booth activity, so next year's budget follows the shows that worked.
This is an illustrative scenario, not a customer story.
Ready to make this your story?
